About Dash Yeah! E-commerce Group
Founded in the Rocky Mountains, Built for Brands on the Rise
Dash Yeah! E-Commerce Group was founded in Steamboat Springs, Colorado—a place where performance matters and half-measures don't cut it. Just like many of the outdoor brands we serve, we believe in pushing limits, optimizing every detail, and delivering results that count.
Meet Wade Litsey, Founder
With over 15 years of e-commerce experience, I've seen what separates the brands that thrive from those that merely survive. I founded Dash Yeah! to help outdoor retailers unlock their store's full potential—not through guesswork, but through data-driven strategy and hands-on execution.
Too many online retailers waste ad spend on traffic that doesn't convert, miss critical opportunities in the customer journey, and lack the visibility they need to make smart decisions. Even when they spot opportunities, they often don't have the resources to act on them. That's where we come in.
Our Promise
We turn e-commerce potential into profit. Our team of seasoned, US-based experts—each with 5+ years of hands-on experience in e-commerce and marketplace operations—combines advanced analytics with real execution. We don't just hand you a report and walk away. We identify opportunities, and we have the resources to help you act on them.
Every client is unique, and so is our approach. Whether you're scaling your DTC presence, optimizing your marketplace strategy, or need a complete e-commerce overhaul, we tailor our services to your specific needs and budget.